Identify the factors that influencing young consumers' online purchase Essay

Identify the factors that influencing young consumers' online purchase behaviour towards fashion garments - Essay Example The research methods will include questionnaires. The aim is to allocate 160 research questionnaires within different locations. Different location distribution will allow for a wide and varied opinions and outcomes of the research components. In different set-ups, many young members of the community are fascinated with the idea of online shopping. It has led to believe that online shopping or online information on fashion and design contributes greatly to the factors that affect consumer decision on purchases. Fashion information that is available online creates positive impacts and develops positive relationship with young consumers. It influences their purchases behavior towards fashion garments. A study of the factors contributing to online shopping among young people is an important factor towards learning more about online marketing and e-commerce. The author intends to give a brief description of the importance of the study, its aim and purpose. As a researcher, personal intentions for handling the project are to analyze the various motives, which attract young consumers to buy items online. The literature review provides empirical evidence based on historical research that involved the same hypothesis. Online purchasing behavior, marketing, product viewing, fashion information online, delivery, social influences, consumer characteristics, online merchants and intermediaries, fashion and celebrity endorsement The purpose of the research proposal is to lay out a foundation for carrying out the actual research and explaining the basic steps that will be used in the research. It identifies the internet experience elements that facilitate interaction between the customer and fashion garments in an online forum. Many researchers stipulate that the online experience is the best in terms of fashion and garments. Online marketing is designed in a way that it creates a gripping and influential experience (Mccornic and