The Media and Some of Valarie Geller's Philosophies Research Paper

The Media and Some of Valarie Geller's Philosophies - Research Paper Example In 2009, she went back to Holland to showcase her book â€Å"Creating Powerful Radio - Getting, Keeping & Growing Audiences† and to give more information about how the book can be utilized to its maximum with some of the information that it provides such as how to get and maintain an audience as well as topics on management and how to make it in the radio industry. Valarie has since had a key interest in radio. She has always had the idea that radio should be revolutionized so as to make it interactive and not just a source to communicate information to its audiences. This is evidenced by the fact that she has written books that handle topics on effective communication. Another factor is that she coaches radio personnel to be dynamic in that, proper communication, interaction and involvement ought to attract a lot of audiences. Some of her contributions to news/talk format radio include the fact that she trains broadcasters to up their skills in relation to media content, crea tivity, caring about the listeners and generally connecting with the audience. Geller has influenced the medium of radio in terms of understanding what the audience wants and being able to give it to them; she also has managed to capture the minds of audiences by talking on interesting events and news. Geller has had major philosophies that she has since implemented and they have reaped benefits. These include; making the most out a listeners time. This is by ensuring that each second a broadcaster is speaking to the audience; they make an impact at that moment. Telling the truth is another philosophy that Geller insists on.