Answer the questions for Cases Essay Example | Topics and Well Written Essays - 2000 words

Answer the questions for Cases - Essay ExampleThe analysis of these above mentioned collar concepts by Build-A-Bear executives enables them to devise effective innovative strategies and plans that fulfill all the basic demands of their clients while simultaneously resulting in increased brand awareness, customer satisfaction and loyalty.The Build-A-Bear store actually believes in selling an experience or personalized entertainment to its clients than just selling an ordinary product or a service for some money. Build-A-Bear is actually a workshop that allows preteens to create their teddy bears through a step-by-step production process. The first step is called Choose me in which a barbarian pick an unstuffed physical followed by a second interpret known as Stuff me in which a child a child operates a foot pedal that blows in the amount of fluff. Third stage Hear me is about including a voice box followed by a Stitch me stage in which the animal is stitched. The last two stages are known as Dress me and Name me stages in which a child has to cloth his or her animal and finally give it a nick name of their choice respectively. This workshop actually shares adorable memories of creating and preparing an animal in exchange of money. The entire process is non only enjoyable but it is being remembered by young that later compels to try this workshop again and again.The marketing management concept of Product ripening best describes the Build-a-Bear workshop. This concept is actually a business growth strategy that aims to generate excessive revenues by offering wise products to existing group of customers. The additions and offerings of new products such as mini-scooters, mascot bears, in-store galleries of bear-sized furniture, spider costumes and sequined purses based on innovative ideas of customers greatly contributed in companys success and goal accomplishment. Furthermore, the workshop is sexual climax up with further innovations,